Story this Wednesday!
In 1879, Procter and Gamble's best seller was candles. Yes, they made candles...
But the company was in trouble. Thomas Edison had invented the light bulb, and it looked as if candles would become obsolete. Their fears became reality when the market for candles plummeted since they were now sold only for-special occasions.
The outlook appeared to be bleak for Procter and Gamble. However, at this time, it seemed that destiny played a dramatic part in pulling the struggling company from the clutches of bankruptcy. A forgetful employee at a small factory in Cincinnati forgot to turn off his machine when he went to lunch. The result?
A frothing mass of lather filled with air bubbles. He almost threw the stuff away but instead decided to make it into soap. The soap floated. Thus, Ivory soap was born and became the mainstay of the Procter and Gamble Company.
Why was soap that floats such a hot item at that time?
In Cincinnati, during that period, some people bathed in the Ohio River. Floating soap would never sink and consequently never got lost. So, Ivory soap became a best seller in Ohio and eventually across the country also.
Like Procter and Gamble, never give up when things go wrong or when seemingly surmountable problems arise. Creativity put to work can change a problem and turn it into a gold mine.......
Necessity is mother of inventions..
opportunity knocks, but once only.. be prepared to seize it !
The company has used the slogan "It floats" to promote Ivory since the 1800s. The earliest P&G advertising also emphasized Ivory's buoyancy, along with the long-standing claim that the bar soap is "99 and 44/100ths percent pure."
Sau saal baad ( After 100 years)
Although the Cincinnati-based company acknowledged that the soap floats because P&G whips air into it, it long has attributed that to a production mistake.procedure. However, company records indicate that the design of Ivory did not come about by accident. In 2004, over 100 years later, the P&G company archivist Ed Rider found documentation that revealed that chemist James N. Gamble, son of the other founder, had discovered how to make the soap float and noted the result in his writings
But an 1863 notebook entry by P&G chemist James N. Gamble may set the record straight, according to Ed Rider, the company archivist who found the document.
"I made floating soap today," Gamble wrote. "I think we'll make all of our stock that way."
Search,Research,Compilation and Illustration by Tejinder Kamboj
But the company was in trouble. Thomas Edison had invented the light bulb, and it looked as if candles would become obsolete. Their fears became reality when the market for candles plummeted since they were now sold only for-special occasions.
The outlook appeared to be bleak for Procter and Gamble. However, at this time, it seemed that destiny played a dramatic part in pulling the struggling company from the clutches of bankruptcy. A forgetful employee at a small factory in Cincinnati forgot to turn off his machine when he went to lunch. The result?
A frothing mass of lather filled with air bubbles. He almost threw the stuff away but instead decided to make it into soap. The soap floated. Thus, Ivory soap was born and became the mainstay of the Procter and Gamble Company.
Why was soap that floats such a hot item at that time?
In Cincinnati, during that period, some people bathed in the Ohio River. Floating soap would never sink and consequently never got lost. So, Ivory soap became a best seller in Ohio and eventually across the country also.
Like Procter and Gamble, never give up when things go wrong or when seemingly surmountable problems arise. Creativity put to work can change a problem and turn it into a gold mine.......
Necessity is mother of inventions..
opportunity knocks, but once only.. be prepared to seize it !
The company has used the slogan "It floats" to promote Ivory since the 1800s. The earliest P&G advertising also emphasized Ivory's buoyancy, along with the long-standing claim that the bar soap is "99 and 44/100ths percent pure."
Sau saal baad ( After 100 years)
Although the Cincinnati-based company acknowledged that the soap floats because P&G whips air into it, it long has attributed that to a production mistake.procedure. However, company records indicate that the design of Ivory did not come about by accident. In 2004, over 100 years later, the P&G company archivist Ed Rider found documentation that revealed that chemist James N. Gamble, son of the other founder, had discovered how to make the soap float and noted the result in his writings
But an 1863 notebook entry by P&G chemist James N. Gamble may set the record straight, according to Ed Rider, the company archivist who found the document.
"I made floating soap today," Gamble wrote. "I think we'll make all of our stock that way."
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